Lily Creative / West Ham
West Ham

Case Study – Aston Villa FC

We were commissioned to design and produce a striking centerpiece for the grand opening of Aston Villa’s new club shop, drawing inspiration from the club’s iconic logo.

The result was a monumental lion sculpture, crafted from a variety of materials and finished with a textured coating to replicate the look and feel of real bricks. Our team used specialist scenic painting techniques to faithfully recreate the distinctive bricks of the Aston Villa stadium, achieving a finish that met the client’s exact specifications.

Adding a personal touch, several bricks were inscribed with the names of past managers and players, creating a meaningful tribute and an ideal backdrop for fan selfies.

To elevate the experience further, the sculpture features a projection system that displays dynamic footage and graphics onto the lion, captivating fans, including some high-profile supporters, and making it a resounding success.

Adidas Predator

Case Study – Adidas Predator

It’s hard to miss our giant football and desk when you walk into the flagship adidas store on Oxford Street to buy your Predator football boots, the glossy white ball and red desk stand out nicely with interesting graphics to catch your eye and a striking red cabinet for the staff to keep the shoes secure.

From a sculpted polystyrene ball we made a plaster mould which we then cast a fibreglass ball into, the ball had a section removed for the desk to slot into the side, we designed and CNC cut the desk, complete with sliding doors that locked and internal shelving the desk was finished in a striking glossy red paint. A recess in the top of the desk allowed a giant Perspex graphic panel to be placed in.

The ball was finished in a glossy white, and finished with vinyl graphics . The desk was installed in the flagship Adidas store on Oxford Street. The ball and desk with Perspex graphic top looked great in its final position in the shop with the lights reflecting against the glossy finish.

Case Study – Adidas Carnaby Street

The Adidas Carnaby shop is rooted in the rich cultural history of Carnaby Street, creating a retail space that embraces the creativity of the surrounding area.

We were asked to help create an authentic adidas Skateboarding experience – a space true to the London skate scene where the community can gather and collaborate through a skate focused lens.

Keeping to a natural colour palette of woods, metals, and concrete.

The main focus being a 6m long modular footwear wall with a contempory finish with modular shelfs that could be interchanged and moved to help create new space on the wall and keep the display fresh. Each shelf was fitted to metal track slot system allowing shelfs to be removed easily.

Continuing with contemporary feel we create three archive tables again finished in gloss white with glass tops and white tiled based the display tables held historical items from the originals brands archive.

We then had two other focal points using gloss white metal louvre panels we cladded walls to create display space again easily changeable graphics and displays using a split batten type fixing method. Theses also had interchange shelfs allowing footwear to be displayed as well as tell the story of the brand.

With the introduction of a concrete table and concreate benches and a traditional New York style sticker machine.

Each location was dressed with di-bond graphics, skateboards and skate memorable creating an iconic setting for London’s Skate scene.

ADIDAS
ADIDAS